Tuesday, December 24, 2019

Emotional And Emotional Intelligence Assessment - 1213 Words

Overall Results IQ score = 65 Percentile score = 1 Emotional Identification, Perception, and Expression=65 Rumination= 100 Problem-Solving= 18 Positive Mindset= 46 Emotional Reflection = 18 Values Integrity= 68 Emotional Understanding= 47 Emotional Integration = 41 Conflict Management Knowledge= 42 Empathy= 53 Social Insight = 50 Emotional Management= 53 Impulse Control= 72 Self-Control= 26 Resilience/Hardiness= 44 Coping Skills= 88 Self-Motivation= 26 Striving=55 Emotional Selectivity = 50 Adaptable Social Skills= 80 Conflict Resolution Behavior = 37 Based on my Emotional Intelligence assessment, my emotional intelligence is not strong, which was a score of 65. According to the overall results of the test, I am out of touch with my emotions, and frequently fail to identify my true feelings. I seem to be extremely uncomfortable dealing with emotions in general. I was relatively successful on the recognition of emotions aspect of the test. Also, I have a lot of limitation that I need to work on to improve my Intelligence test. I do not seem to be entirely aware of my strengths and weakness. My approach to problem solving is not always conducive to resolutions. I need a lot of improvement in the area of Emotional Understanding. My ability to emphasize needs improvement as well. I am not assertive, I do not seem to be very content, I seem to struggle to act independently and my flexibility is limited. Having a balance between all seven elements would be the most idealShow MoreRelatedEmotional Intelligence Self-Assessment Essay1665 Words   |  7 PagesEmotional intelligence, or EI, has begun to make head way in the nursing world in its tie to leadership. Nurses are people, so they experience emotion just like every other person. Their work is stressful and trying, it provokes emotion due to the environment and situations at hand. The ability to recognize one’s own emotions, along with those that present in others is an important skill (Morrison, 2008). Being able to recognize emotions makes it easier to manage our lives and our relationship withRead MoreEmotional Intelligence: Leadership Assessment and Development 1923 Words   |  8 Pages Leadership Assessment and Development Paper I had no clue how the online assessments that I took would help me, like any other person would think. But later, when I took the tests, I realized the importance of these assessments which gave me an insight of my true self, and helped me pin point my strengths and weaknesses in almost every department. These assessments helped me connect more to myself and the people around me. In this paper, I am going to discuss all the results from the various testsRead MoreSelf-Assessment of Emotional Intelligence Essay651 Words   |  3 PagesEmotional Intelligence Emotional intelligence is an important characteristic in becoming a good leader. â€Å"Emotional intelligence is the ability to manage oneself and ones relationships in mature and constructive ways† (Kinicki Kreitner, 2009, p.137).Being a good leader entails more than just being smart; leaders need to be able to connect to their employees emotionally and empathetically. Organizations today not only look for leaders with the skills, but leaders that can emotionally connectRead MoreEssay on Emotional Intelligence 2.0 Summary and Assessment826 Words   |  4 Pagesbook, Emotional Intelligence 2.0, provides an alternative approach to how a person achieves success. This book does not focus on the conventional determinant of success, such as formal education and training, experience, and intelligence level (IQ). Although all these components contribute greatly to ones achievement of success, these factors are not the only factors to be considered in whether a person will be su ccessful or not. This book focuses on the concept that it refers to as emotional intelligenceRead MoreAn Emotional Intelligence Assessment : Measuring The Importance Of Interpersonal Communication And Self Evaluation1166 Words   |  5 PagesAn Emotional Intelligence Assessment: Measuring the Importance of Interpersonal Communication and Self-Evaluation in Business Leadership I.Introduction: A Emotional Intelligence (EI) assessment will be analyzed to better understand the emotional complexities of managing a car detail business. My own personal experiences as a business leader will be defined through Goleman’s five categories of Self-Awareness, Self-Regulation, Motivation, Empathy, and Social Skills. Goleman’s article, â€Å"What makesRead MoreComparing The Eq I And The Strong Interest Inventory Assessments1733 Words   |  7 PagesThe EQ-i and the Strong Interest Inventory assessments. EQ-i stands for emotional quotient inventory. The EQ-i was developed to assess emotion and social intelligence of people. Taking the EQ-i assessment helps many people determine what their strengths when dealing with things pertaining to stress, work ethic, and emotions that will affect the way they act and their success in the working world. The Strong Interest Inventory is used in career assessment. It gives insight on a person’s interests,Read MoreAfter Taking T he Values In Action (Via) Inventory Of Strengths,1285 Words   |  6 PagesAlthough I am not surprised that my top character strength is honesty, it was interesting to learn my other top strengths. Taking the Emotional Intelligence (EQ) and Leadership Self-Assessment introduced me to my social and self-intelligence. Using the KAB model, I was able to identify knowledge, attitude and behavior strengths for both self and social intelligence. The Values in Action Inventory of Strengths was designed to classify one’s character strengths and assess the strengths identifiedRead MoreUnderstanding Of Emotional Intelligence, Organizational Leadership, And Workplace795 Words   |  4 Pagesexited the organization. In addition to this critical loss, the remaining employees were left to perform business as usual. Downey (2011) indicated that emotional intelligence, organizational leadership, and workplace culture are directly linked to how employees relate to the leaders of an organization. The understanding of emotional intelligence, its components and a comparable leadership style such as transformational leadership is vital to the success of an organization. The general organizationalRead MorePersonal Statement Assessment : My Personality As A Business Owner843 Words   |  4 PagesV.Implications for Career This self-evaluation assessment has provided the pros and cons of my interpersonal interactions with employees as a business owner. The implications of the Emotional Intelligence assessment have inspired me to identify and single out the positive and negative aspects of my personality as a business leader. I have become more aware of the importance of self-knowledge as a way to identify emotional patterns that can help me understand my employees outside of their job performanceRead MoreImportance of Self-Assessment in Leadership Roles1078 Words   |  4 Pagesleadership style also involves continuous self-assessment in order to evaluate the past and current performance and consequently improve the future leadership potential. The following four paragraphs aim to identify and discuss some of the major benefits that leaders will have when engaging in an honest self-assessment process, but will also highlight typical pitfalls in self-evaluation. SELF ASSESSMENT CAN IMPROVE EMOTIONAL SOCIAL INTELLIGENCE Emotional intelligence in leadership has been described by Prati

Sunday, December 15, 2019

Peopod Free Essays

CASE: III Peapod Online Grocery—2003 The online grocery turned out to be a lot tougher than analysts thought a few years ago. Many of the early online grocers, including Webvan, ShopLink, StreamLine, Kosmom, Homeruns, and PDQuick, went bankrupt and out of business. At one time, Webvan had 46 percent of the online grocery business, but it still wasn’t profitable enough to survive. We will write a custom essay sample on Peopod or any similar topic only for you Order Now The new business model for online grocers is to be part of an existing brick-and-mortar chain. Large grocery chains, like Safeway and Albertson’s, are experiencing sales growth in their online business but have yet to turn a profit. Jupiter Research estimates that online grocery sales will be over $5 billion by 2007, about 1 percent of all grocery sales, while it expects more than 5 percent of all retail sales to be online by then. A few years ago, optimistic analysts estimated online grocery sales would be 10 to 20 times that by 2005, but it didn’t work out that way. One of the few online grocers to survive in 2003 is Peapod, the first online grocer, started by brothers Andrew and Thomas Parkinson in 1990. However, even Peapod was failing until 2001 when Dutch grocery giant Royal Ahold purchased controlling interest in the company for $73 million. Peapod operates in five markets, mainly by closely affiliating itself with Ahold-owned grocery chains. Peapod by Giant is in the Washington, DC, area, while Peapod by Stop and Shop runs in Boston, New York, and Connecticut. The exception is Chicago, where Peapod operates without an affiliation with a local grocery chain. Peapod executives claim the company is growing by 25 percent annually and has 130,000 customers, and all of its markets except Connecticut are profitable. Average order size is up to $143 from $106 three years earlier. The online grocery business seemed like a sure winner in the 1990s. Dual-income families strapped for time could simply go online to do their grocery shopping. They has about the same choices of products that they would have had if they went to a brick-and-mortar grocery, about 20,000 SKUs (stockkeeping units). They could browse the â€Å"aisles† on their home computers and place orders via computer, fax or telephone. The orders were filled at ffiliated stores and delivered to their homes in a 90-minute window, saving them time and effort and simplifying their daily lives. For all this convenience, consumers were willing to pay a monthly fee and a fee per order for packaging, shipping, and delivery. Since most of the products purchased were well-known branded items, consumer faced little risk in buying their traditional foodstuffs. Even perishables like produce and meat could be counted on to be high quality, and if consumers were concerned, they could make a quick trip to a brick-and-mortar grocery for these selections. However, while all of this sounded good, most consumers didn’t change their grocery shopping habits to take advantage of the online alternative. Currently analysts do not expect the online grocery industry to take off in the near future, if ever. Miles Cook of Bain Company estimates that only 8 to 10 percent of U. S. consumers will find ordering groceries online appealing, but only about 1 percent will ever do so. He concludes: â€Å"This is going to remain a niche offering in a few markets. It’s not going to be a national mainstream offering. Jupiter Media Metrix analyst Ken Cassar concludes that â€Å"The moral of the story is that the ability to build a better mousetrap must be measured against consumers’ willingness to buy it. † Question: 1. What behaviors are involved in online grocery shopping? How does online shopping compare with traditional shopping in terms of behavioral effort? 2. What types of consumers are likely to value online grocery shop ping from Peapod? 3. Overall, what do you think about the idea of online grocery shopping? How does it compare with simply eating in restaurants and avoiding grocery shopping and cooking altogether? How to cite Peopod, Papers

Saturday, December 7, 2019

Case Study on Business Ethics

Question: Case Study onBusiness Ethics. Answer: Introduction Business ethics is crucial for the betterment of the organization and for analyzing whether their business decision is proceeding in a correct way or not. In addition to that, Hilson, (2012) mention that Corporate Social Responsibility is crucial for a better corporate benefits and public image that not only boosts the employee engagement, but it will also help attract and retain investors. It is also evident that Lee, (2013) 55% of the consumer willing to associate and pay more for socially responsible organizations. 65% of the Fortune 500 companies fulfill all the requirement of the CSR activities ("Starbucks The Best Coffee and Espresso Drinks", 2016). Moreover, the number of product ranges, their promotion strategy and the proceeding for managing those products efficiently and support for innovation for the future betterment of the business is also crucial for an adequate survival in the market. For this assignment, Starbucks Corporation is considered for analyzing their business ethics and CSR activities. The study also comprises of the brief summary of companys history and its background along with their products and promotional strategy. Furthermore, their mission and the approach by which the concerned organization manages their products will also be discussed in the assignment. Ultimately, the business ethics and the corporate social responsibility of Starbucks will be illustrated in the study, which follows with the overall conclusion of the report. Discussion Brief review of Starbucks Starbucks Corporation is one of the leading foundations for coffee manufacturers and is an American coffee company founded by three people Jerry Baldwin, Zev Siegl and Gordon Bowker in the year 1971 of March 30 (Starbucks The Best Coffee and Espresso Drinks", 2016). They have a huge range of products for their customers so that they can select food and beverages according to their choice. They have a sandwich, Panini, bistro box and salad bowl in lunch items in affordable price range. Chua and Banerjee, (2013) depict that snack items are also available in $1.75 or lesser price. They also sell bottled water both hot and cold drinks that are supplied to them by Ethos Water. Starbucks have Espresso Beverages ranges including Cappucino, Iced Caffe Latte, Caffe Americano and Vanilla Latte and in Frappuccino beverages they have Espresso Frappuccino Blended Beverage, Caramel Frappuccino Blended Beverages and Java Chip Frappuccino Blended Beverages. Mission of Starbucks The major mission of Starbucks is to inspire the human spirit along with nurturing most of the human aspects that are related to the life ("Starbucks The Best Coffee and Espresso Drinks", 2016). On the other hand, Starbucks are promised to keep the quality of the products in the high range for satisfying the customers. Starbucks are passionate about their ethical sources that can get the better quality of coffee beans as well as in these days, Starbucks mentioned that always keeping the information of the essential sources that are related to supply us higher quality of coffee beans is their one of the most highly significant mission as commented by Lee, (2013). It is necessary to mention that, another mission of Starbucks is to provide excellent care of the coffee beans at the roasting time because if the roasting process is not done in a proper way that can be able to hinder the quality of the products of Starbucks as opined by Mahobia Jain, (2015). Additionally, expanding the business into various regions along with satisfying their customers is also another major mission of Starbucks. As stated by Brizek, (2014), As per the view of the mission of Starbucks, Starbucks is committed to understanding the environmental issues that are hindering the lifestyle of the human being for creating awareness among their business partners as well as within the society. On the other hand, Starbucks is also measured as well as monitor the progress of their various projects and continuing this aspect as per their organizational mission as revealed by Bowen Sisson, (2013). Employees of Starbucks As published by Morais et al. (2014), Starbucks is the one of the largest as well as best coffeehouse organization in this globe. On the other hand, near about 21600 stores are there in near about 65 nations in the context of this earth ("Starbucks The Best Coffee and Espresso Drinks", 2016). Near about 12300 stores are providing enhanced services to the consumers in the United States, near around 1800 stores in China, near around 900 stores in the United Kingdom as well as near around 1400 stores in Canada. It is necessary to mention that, near around 192000 employees are presently working with Starbucks within the various stores as opened by Harold, (2015). However, during the period of generating less revenue along with lower costs, Starbucks closed near about 900 stores in various nations as well as near around 34000 employees were terminated in the year of 2007-2008 as it was found by Jianfei, (2014). Coordinators of Starbucks Subsidiaries Various branches are there who are helping Starbucks for manufacturing their products as well as to maintain the higher quality of the products to attract new consumers as well as to satisfy the existing customers as opined by Herbert, Olligs Overesch, (2015). Few of the subsidiaries are listed below with their significant responsibilities. Ethos Water: Ethos Water is the primary resource which is supplying the water to Starbucks. Subsidiaries Responsibility Ethos Water Ethos Water is the primary resource which is providing the water to Starbucks as commented by Nguyen Rugman, (2014). Evolution Fresh Evolution Fresh is the primary resources which are supplying fresh fruit juice, smoothies, salads as well as gourmet soups of for manufacturing various mesmerizing products. Pascal Rigo Pascal Rigo is one of the most highly important subsidiaries who are supplying all of the bakery products that are highly necessity for producing the baking related food as well as beverage products of Starbucks as opined by Cavaliere Lombardi, (2015). Seattles Best Coffee Seattles Best Coffee is the most important subsidiaries of Starbucks because this retail organization is supplying best quality of coffee for maintaining the quality of the coffee related products of Starbucks as fetched from ("Starbucks The Best Coffee and Espresso Drinks", 2016). Existing Market Condition of Starbucks As commented by Reinhard, (2015), massive numbers of rivals are there who are spontaneously competing with Starbucks along with their products. In addition, currently, Starbucks is taking various highly significant aspects related to demand, supply as well as equilibrium pricing strategies for creating impact on the consumers as well as to maintain the official competition with the rivals. Therefore, the present economic aspects are also increasing as per the sales of their better quality of products as well as the sales id dictating that decreasing the demand can be able to raise the reason for dropping the prices as it is commented by Butuner, (2016). However, as per the mission statement of Starbucks, they frequently observe their market standings based on their organizational sales figures as well as the feedback from the consumers end. On the other hand, various issues as well as opportunities are there that can come to the front of Starbucks while they are going to sell the alcohol in Starbucks foundations as commented by Latif et al. (2014). Most of the stores of Starbucks needs to access as well as determine the highly significant abilities as well as strategies for overcome the serious barriers that are hindering the organizational activities of Starbucks. It is necessary to mention that, as per the annual report of World Trade Organization (WTO), Starbucks in one of the top coffee product selling organization among the top five worldwide coffee product selling organizations as stated by Qian Xing, (2016). Products of Starbucks Starbucks offers various mesmerizing products. As commented by McVicar, Clark Manning, (2016), Starbucks are always producing their products by maintaining the hygienic aspect as well as to keep the human body healthy as well as fit. Few modern products are mentioned below along with their proper description. Starbucks Coffee Frappuccino: Starbucks Coffee Frappuccino is prepared with nonfat milk as well as ice for making a sip from the light side. In this particular product, the total amount of carbohydrates is 8 percent along with 10 percent of Calcium ("Starbucks The Best Coffee and Espresso Drinks", 2016). It is necessary to mention that, in this particular product, Starbucks excludes the Fat, Cholesterol as well as Iron for making the human health fit. Cookie Crumble Creme Frappuccino: Cookie Crumble Creme Frappuccino is prepared with vanilla syrup, milk as well as ice along with whipped crme and chocolate cookie crumbles for blending the mocha. In this particular product, the total amount of carbohydrates is 22 percent along with 20 percent of Calcium, 12 percent dietary fat as well as 25 percent Iron ("Starbucks The Best Coffee and Espresso Drinks", 2016). It is necessary to mention that, in this particular product, Starbucks excludes the Vitamin C for providing the customers a sweet chocolaty ice drink. Iced Espresso Classics - Vanilla Latte: Iced Espresso Classics - Vanilla Latte is prepared with vanilla syrup, coffee as well milk along with ice cubes. In this particular product, the total amount of carbohydrates is 7 percent along with 15 percent of Calcium, 3 percent Cholesterol as well as 3 percent Sodium ("Starbucks The Best Coffee and Espresso Drinks", 2016). It is necessary to mention that, in this particular product, Starbucks excludes the Vitamin C, Trans Fat, Dietary fat for making the human health fit. Starbucks Double Shot Energy White Chocolate Drink: Starbucks Double Shot Energy White Chocolate Drink is prepared with espresso blend along with white chocolate as well as natural milk proteins for energized the human body. In this particular product, the total amount of carbohydrates is 10 percent along with 40 percent of Calcium, 5 percent Cholesterol as well as 7 percent Sodium ("Starbucks The Best Coffee and Espresso Drinks", 2016). It is necessary to mention that, in this particular product is producing by Starbucks for making the human health fit as well as energized. Promotion Starbucks adopts sales promotion strategy and personal selling for making other people aware about the products they already have and the products they have newly introduced to attract more customers. Tu et al., (2012) illustrate that the concerned organization provides attractive offer to the communal as they sell breakfast sandwich in $2 if that person already purchases a regular cup of coffee. Moreover, in other states like Miami and Chicago, Starbuck implemented an offer that anyone who buys breakfast from their organization they will able to purchase any cold drink at $2. Evert, (2014) mention that another promotional strategy that Starbuck has implemented is the Sampling technique. In this method, Starbuck sells a free sample of their new launched products for promoting their products. Some of the other techniques for promotion is Happy Hour" where the goods like coffee and other beverages are available in the half of the printed price. Buy 1 get one free and offering gift coupons on the next purchase are other promotional methodology theta Starbucks has implemented for attracted a huge number of communal (Sam Cai, 2015). Brooks, (2012) portray that Duetto Cards are also one of a gift card for loyal customers initiated by the concerned organization in which the purchaser can obtain points with every purchase and become more loyal. They also target the consumer nature for the promotion of their products like Starbucks offer free coffee at 4 pm and 8 am to their customer in London. Starbucks procedure for product management According to Kayak et al., (2013), Product Management is a business process for planning, forecasting, marketing the products. Planning Omran et al., (2015) depict that Starbucks first emphasizes on the planning of their products according to the requirement of the communal of their product items like beverages, food items and other packages products. Exampling a scenario, Starbucks has targeted to open their shop in countries like the US, UK and France as these are worlds largest coffee consumers. They have also selected the price of their products reasonable so that all people can purchase their products irrespective of their income range. Forecasting Curtis et al., (2014) mentioned that Starbuck proceeds with a strategy where they can serve their best to the customer for attaining maximum profitability by selling their products. Starbucks introduces beverages like cold coffee; Starbucks Refreshers Beverages, chocolate beverages and bottled drinks have incurred more profit than any other food products like sandwiches, chocolate chip cookie and packaged single serve coffee and tea. In the year 2015, Starbucks have attained annual revenue of $11.12 billion U.S. where only $3.09 billion, $2.62 billion and $2.34 billion dollars is obtained by the sale of food products, packaged coffee and tea products and others respectively (Starbucks: revenue worldwide 2015 | Statistic", 2016). Product marketing They managed the result of their organization according to the culture of the country where they are high demand of their products. The lifestyle and the social class of the people also affect their planning strategy of the products. The degree of loyalty and occurrence of occasions also support their product marketing. Wen, (2016) illustrate that person of 18-45years of age consumes more beverages than other age groups. Moreover, people who love to attend the gathering in society and official meetings, drinking coffee together has become a habit, and Starbuck can target these people based on their demographic requirements. Ethics at Starbucks Coffee- The concerned organization ethically sources its finest quality of coffee by trading them ethically with proper documentation. In addition to that, the procedure of the manufacturing of the coffee powder from the coffee bean is also preceded with ethical consideration. Stakeholder Partners- Starbuck emphasizes on embracing the diversity together collaboratively and values them like the asset of the organizations. The concerned organization behaves with proper respect and dignity so that everyone can serve their best for a better business. Subsidiaries - Ethos Water, Evolution Fresh, Seattles Best Coffee, Tazo, Bakery and Hear Music are some of their subsidiaries. Starbucks consider everyone ethically and take imitative to rewards their shareholders according to their effort. Employees Starbucks take effective steps in an ethical business proceeding like sharing new technologies so that they want to introduce with the organization so that the working personnel can think them as a valuable asset. The human resource also makes them understand the organization's regulations and procedures right from their initial days of working. Morais, (2014) illustrate that this company values the cultural diversity of their employees. Customers - Starbucks maintains a good ethical relationship with their customers to attain maximum customer loyalty. Starbucks follows an honest behavior towards their customers by providing them exact billing amount and does not overpromise their customer regarding any products and its quality (Lemus et al., 2015). Furthermore, consistent performance in their servicing and maintain transparency in the business procedure will convince the customer to be associated with the organization. CSR in Starbucks Starbucks take numerous initiatives for promoting corporate social responsibility in their business. These are making investing in high-quality raw products from their supplier; create opportunities for communal through effective training, education and proving employment, taking an appropriate step for minimizing the forest resource and ultimately encouraging the voluntary services in the society. Investing in high quality raw products- Drake and Rhodes, (2015) portray that in addition to the high quality products, Starbucks take effective measures for long-term sustainability of the high quality products for selecting their raw materials like coffee beans, tea and cocoa from Africa and other countries. Ethical tea sourcing on a global scale improves their CSR activities as they are giving a chance to the tea and coffee farmers a chance for progressing themselves. Creating opportunities- Morais et al., (2014.) depict that with the development of an organization, there is a chance of growth within the organization. Providing opportunities to others will help the concerned organization to prosper in the market. Starbucks creates the opportunity of employment for youth like Starbucks Work Placement Program in Canada. Starbuck also introduces apprenticeship program for youth likes transferable skills in their near future in a retail business like the one they initiated in the United Kingdom Barista Mastery and Customer Service (Sebhatu Enquist, 2014). To promote effective CSR, Starbucks values NGO and entrepreneurs to get associated with their organization so that they can also provide them an opportunity by which they can develop their life. Starbucks College Achievement Plan is initiated by Starbucks to help the student employee, who possess a dream to obtain a degree in college for their higher studies. Promoting Green Retail - Starbucks take appropriate steps for promoting business approaches for a greener world by less utilizing the natural resources. They have 23,736 stores across the world, and they are building LEED certified stores to build energy and electricity efficient buildings (Corbaci et al., 2014). They also take initiatives for recycling and reusing the paper cups and beverages packets so that no forest resources can be affected. Moreover, () depicted that to mitigate the challenge of the climate change Pelsor, (2013) mentions that Starbucks take initiatives for growing more coffee and tea plantations along with the other plants in the society. Adopting water and energy conservation is another effective measure towards reducing the environmental footprint. Encouraging voluntary approach Unlike other industries, Starbucks have 14,932 voluntary projects for helping the needy person and at present they have 87,569 volunteers for doing CSR activities like plantation trees in the society, helps people affected by the natural calamity like earthquake and flood, providing funds in the old age homes and orphanage and provide them regularly required products (Du Basch, 2015). Proceeding in this way, Starbucks attain a good reputation in the society. Conclusion Business ethics is crucial for the betterment of the organization and for analyzing the correct procedure of the firm decision. Companies are also becoming more concerned about the business preceding that will less affect the nature and encourage their stakeholders for better business activity. Starbucks Corporation is one of the leading foundations for coffee manufacturers and is established in the year 1971. The annual revenue of Starbuck across the world is $19.16 billion dollars in the year 2015 and $16.45 billion dollars in 2014 by selling a wide range of products in 23,768 stores. The major mission of Starbucks is to inspire the human spirit along with nurturing most of the human aspects that are related to the life. Starbucks have adopted the strategy for promoting their products by providing an attractive offer, presenting gift coupons, implementation of Happy Hour, Buy 1 get one free offer, Duetto Cardsto their consumer and introducing selling free sample of their new launched products. The assignment also ethics in Starbucks that comprise of their raw material like coffee and water, Stakeholders that comprises of partners, subsidiaries, employees and customers. Furthermore, the assignment also discusses about CSR that is about investing in high quality raw products, creating opportunities, encouraging voluntary approach and promoting Green Retailing so that the business can sustain in the market. References Bowen, S. A., Sisson, D. C. (2013, March). Starbucks, Reputation Management, and Authenticity: A Case Study of Starbucks United Kingdom Tax Crisis # SpreadTheCheer Campaign. In16TH INTERNATIONAL PUBLIC RELATIONS RESEARCH CONFERENCE(p. 110). Brizek, M. G. (2014). Coffee wars: The Big Three: Starbucks, McDonald's and Dunkin'Donuts.Journal of Case Research in Business and Economics,5, 1. Brooks, B. W. (2012). Starbucks: maintaining a clear position. Journal of the International Academy for Case Studies, 18(3), 39. Butuner, H. (2016).Case studies in strategic planning. CRC Press. Cavaliere, V., Lombardi, S. (2015). Exploring different cultural configurations: how do they affect subsidiaries knowledge sharing behaviors?.Journal of Knowledge Management,19(2), 141-163. Chua, A. Y., Banerjee, S. (2013). Customer knowledge management via social media: the case of Starbucks. Journal of Knowledge Management, 17(2), 237-249. Corbaci, L., Hungaro, F., Wang, S. F., Lee, J. W. (2014). Corporate Social Responsibility in International Business. Curtis, A. B., Lundholm, R. J., McVay, S. E. (2014). Forecasting sales: A model and some evidence from the retail industry. Contemporary Accounting Research, 31(2), 581-608. Drake, M. J., Rhodes, D. (2015). Socially Responsible Supply Chain Management for a Competitive Advantage. In New Perspectives on Corporate Social Responsibility (pp. 321-340). Springer Fachmedien Wiesbaden. Du, Y., Basch, M. (2015). The Next Frontier of Corporate Social Responsibility: Discovering Consumer Expectations. Dutton, K., Kleiner, B. (2015). Strategies For Improving Individual Performance In The Workplace.Franklin Business Law Journal,2015(2). Evert, J. R. (2014). U.S. Patent No. 8,881,895. Washington, DC: U.S. Patent and Trademark Office. Harold, E. (2015). Lessons from Starbucks' Race Together Initiative.Risk Management,62(5), 8. Herbert, T., Olligs, P., Overesch, M. (2015). Public Disclosure of Foreign Subsidiaries and Aggressive International Tax Avoidance.Available at SSRN 2640552. Hilson, G. (2012). Corporate Social Responsibility in the extractive industries: Experiences from developing countries. Resources Policy, 37(2), 131-137. Jianfei, X. (2014). Analysis of Starbucks Employees Operating Philosophy.International Journal of Business and Social Science,5(6). Kayak, M., Kozak, M., Moslehpour, M. (2013). Chapter Three How Perceived Global Brands Influence Consumer Purchasing Behavior Of Starbucks. Aspects of Tourist Behavior, 35. Kim, P. (2013).U.S. Patent No. 8,584,931. Washington, DC: U.S. Patent and Trademark Office. Latif, M., Gulzar, H., Bukhari, S. R., Sameen, S. N. (2014). Starbucks sustained during economic crisis.International Journal of Accounting and Financial Reporting,4(1), 307. Lee, Y. C. (2013, July). The strategy of mission statement to build staff working value-A case study of Starbucks. InService Systems and Service Management (ICSSSM), 2013 10th International Conference on(pp. 487-489). IEEE. Lemus, E., Von Feigenblatt, O. F., Orta, M., Rivero, O. (2015). Starbucks Corporation: Leading Innovation in the 21st Century. Journal of Alternative Perspectives in the Social Sciences, 7(1), 23-38. Mahobia, H., Jain, T. K. (2015). Starbucks: Adapting in the Indian Market.Indian Journal of Marketing,45(8), 37-47. McVicar, K., Clark, D., Manning, C. (2016). Starbucks" Race Together" Campaign. Morais, U. P., Pena, J., Shacket, K., Sintilus, L., Ruiz, R., Rivera, Y., Mujtaba, B. G. (2014). Managing Diverse Employees at Starbucks: Focusing on Ethics and Inclusion. International Journal of Learning and Development, 4(3), 35-50. Morais, U. P., Pena, J., Shacket, K., Sintilus, L., Ruiz, R., Rivera, Y., Mujtaba, B. G. (2014). Managing Diverse Employees at Starbucks: Focusing on Ethics and Inclusion. International Journal of Learning and Development, 4(3), 35-50. Morais, U. P., Pena, J., Shacket, K., Sintilus, L., Ruiz, R., Rivera, Y., Mujtaba, B. G. (2014). Managing Diverse Employees at Starbucks: Focusing on Ethics and Inclusion.International Journal of Learning and Development,4(3), 35-50. Nguyen, Q. T., Rugman, A. M. (2014). Internal equity financing and the performance of multinational subsidiaries in emerging economies.Journal of International Business Studies,46(4), 468-490. Omran, J., Trinh, L., Arbour-Nicitopoulos, K. P., Mitchell, M., Faulkner, G. E. (2015). Do incentives increase action planning in a web-based walking intervention?. Journal of Exercise, Movement, and Sport, 47(1). Pelsor, D. (2013). Corporate Social Responsibility: A Study into the Motivations of Five Socially Responsible Companies. Qian, Y. A. N. G., Xing, T. U. (2016). Starbucks VS Chinese TeaStarbucks Brand Management Strategy Analysis in China.International Business and Management,12(1), 29-32. Reinhard, K. (2015). Differentiation as the key to success. A marketing plan for Starbucks. Sam, Y., Cai, Y. (2015). A Study on the Use of Social Media to Understand Consumer Preference: The Case of Starbucks. International Journal of Management and Business Research, 5(3), 207-214.